I’m a Creative Leader
I am a creative leader and marketing executive with over 12 years of experience directing brand and marketing infrastructures across complex corporate landscapes. I specialize in orchestrating high-impact brand transformations by aligning a brand’s creative engine directly with consumer insights and behavioral data to unlock explosive, measurable revenue growth.
Multidisciplined
Background
National brands
Designed logo and branding for one of the most iconic fitness brands, SilverSneakers. Modernized the brand from a longstanding product to a lifestyle brand.
Persona-based
Created engaging multi-channel campaigns based on research, specifically targeting core personas. Mapped out consumer journey and provided relevant content.
Critical asset
Converted an in-house creative “service” team of fulfilling transactional requests to being a thought leader solving transformative business problems.
High retention rate
I have retained a high percentage of team members by developing a dynamic culture; transformed teams into making impactful business recommendations.
Lean process thinking
Reviewed and analyzed all available workflows and outcomes. Developed streamlined approaches to ensure minimal waste; from creative briefs, asset delivery and software platforms.
Startups
Passion for small businesses branding that generates revenue; taking over an existing or non-existing identify and delivering a brand story that edges their competition.